What’s in a name?

Perhaps William Shakespeare expressed it best in Romeo and Juliet when he said “that which we call a rose by any other name would smell as sweet.”

Companies, however, must play by an entirely different set of rules. The names they choose for themselves, their products, and their services should be several things: simple, easy to pronounce, and un-confusing. The Anthony Group also emphasizes “memorable” and “unique”.

Our strategic marketing consultants have collaborated with companies throughout the San Francisco Bay Area on a wide spectrum of naming assignments. We developed names that are an integral part of an organization’s brand. We’ve re-named―and re-launched―companies, and we’ve created compelling monikers that support branding across enterprise groups.